About SNTTA
SNTTA is one of the Middle East’s leading travel management companies, offering flights, hotels, holidays and corporate travel services across multiple markets.
SNTTA Travel & Tours was founded in 1976 and has since become one of the leading travel solutions providers in the industry. It holds the distinction of being the first travel company in the UAE to achieve ISO 9001 certification in 1999.
Having been accredited by IATA and serving as the General Sales Agent for several leading airlines in the United Arab Emirates, SNTTA Travel & Tours is known for its innovative products and services, as well as its commitment to industry-leading practices.
As the company expanded, SNTTA needed a scalable technology foundation to unify suppliers, streamline operations, and deliver faster, more reliable travel content globally.
The Challenge
SNTTA’s existing setup relied on multiple supplier integrations and manual workflows which slowed down time-to-market and created inconsistencies in pricing and availability.
They needed a modern, API-driven infrastructure that could:
- Consolidate global flight and hotel supply in one place
- Automate pricing, booking, and reconciliation workflows
- Reduce manual intervention and IT dependency
- Enable faster integrations and consistent performance across regions
The Solution: JETT Supplier API
SNTTA adopted JETT’s Supplier API, a single connection providing access to a unified marketplace of global flight and hotel content.
“With JETT, We Consolidated Multiple Integrations Into One Smart Infrastructure and Went From Weeks of Onboarding to Days”
Mohanan V.K., Chief Operating Officer, SNTTA
Results & Impact
| Metric | Before JETT | After JETT | Impact |
| Supplier integration time | 4–6 weeks | < 1 week | ~80% faster go-live |
| Manual operations | High dependency | Automated workflows | 30%+ reduction |
| Pricing & content accuracy | Inconsistent | Unified and real-time | Higher conversion rates |
| Reporting & control | Fragmented | Centralized dashboard | Full visibility |
Why It Matters
By adopting JETT’s infrastructure, SNTTA built a future-ready travel supply stack faster, more automated, and globally scalable.
The partnership demonstrates how JETT can modernize legacy travel systems without rebuilding from scratch, helping businesses focus on growth, not tech overhead.
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